This type of ad is called a s ponsored message. Facebook Messenger ads: Sponsored Messagesįacebook Messenger ads can also appear directly in a user’s Messenger inbox. If you choose Messenger as the destination for your CTA, then on clicking the ad, a chat window will open up in Messenger (More on this later). In this case the user will be taken from the Messenger home screen to the app download page. This could be a link to your app, or even to Facebook Messenger itself.įacebook Messenger for Business also allows you to link from an ad to an app. You can also choose other destinations for your CTA. On clicking this CTA, the user is taken to directly to their website. This Facebook Messenger ads example from Original Cost Clothing features a “Shop Now” call-to-action. These are ads that appear directly within a user’s Facebook Messenger home screen. Let’s take a look at the first kind of Facebook ads in Messenger: Messenger Home. In the Messenger inbox as a message = Sponsored MessageĢ) An ad that links to a Facebook Messenger chat window = Click-to-Messenger Facebook Messenger ads: Messenger Home.On the Messenger home screen = Messenger Home.These Facebook Messenger ads can be sorted into two main categories:ġ) An ad that appears within Facebook Messenger: Facebook Messenger for Business allows various different types of ads.
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